Photoshoot Production
I manage global teams and oversee the creative production of more than 350 new products and campaigns each year. From LA to Toronto to China, I art direct and produce every shoot, shaping imagery that feels elevated and distinctly PAVOI.
Storefront/UX
Amazon has its limits, but I saw that as an opportunity. I led the redesign of PAVOI’s storefront, creating a space that feels cohesive, premium, and unmistakably PAVOI.
Through thoughtful layout, strategic imagery, and simplified navigation, the storefront now tells a clear visual story that guides customers seamlessly while reflecting the brand’s elevated feel.
Paid Media
I lead the creative strategy behind PAVOI’s paid media, managing everything from concept to execution. From briefing creators to designing and editing every asset, I focus on producing performance-driven campaigns that stay true to brand while driving measurable results.
